The dangers of creating a D.I.Y. car dealer website solution

As South Africans, we are a very inventive nation and often think that the DIY approach is best. Unfortunately this is exactly the kind of thinking that leads to disillusionment and often ignoring what could be a very powerful and important sales tool - your website.

As a teenager, i would spend countless hours helping my older brother fix cars and my father with maintaining the family vehicles. It was fun, very educational and probably the best way of spending a Saturday afternoon, as it taught me things that are invaluable today. I’m seldom stumped when my car does something unexpected, and i often tinker with my old ’78 Vespa when it’s points need adjusting or the carburettor needs cleaning – but i consider this to be a pastime, not an essential way of spending my working day. You see, i’m not a mechanic, and i probably waste a lot of time with problem solving – something that a workshop would be able to diagnose and fix far faster than i. Don’t forget, time equals money, so spend your time wisely.

As a web expert, i need to know about what makes a website work efficiently, how to fix the potential problems as they arise and what it takes to turn good design into even better functionality – it's what I'm good at today and it’s my area of expertise. With Auto Agent, i have put 16 years of web design and development experience to great use, and carefully considered all the tools available to create a modern car dealer website solution. From the customer's journey, searching for the make and model of vehicle that’s right for them, to the way that your sales team receives a vehicle sales lead and follows up on it – we have kept the focus on one singular objective – to drive sales and bring feet into your vehicle showroom.

Selling cars is what you’re good at, promoting your stock online is what we’re good at – you could never hope to design and develop the full set of professional website tools and features at the affordable price that we offer them. And not forgetting, your used car stock is promoted on the www.pickacar.co.za website free of charge – giving you extra coverage.

Having said that, i still keep a set of quality spanners handy in the boot of my car – just in case! Perhaps you should consider us your website toolbox, give us a call today.

Contact us now for a Quick Quote!

Author: Pierre Theron

“When Auto Agent first approached us, I was a little skeptical about changing our DIY website. Well that was a waste of time!! Our new website looks great and works very well. Pierre is hands on. Ask Pierre a question via email, within 2 minutes he is already dealing with the issue and on the phone to explain, patiently!!! Thank you for a job well done Pierre.”

Angie Alford
www.concordecars.co.za

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