They say a picture is worth a thousand words - this is an old adage, but so very true, especially in the world of online motor sales.
As used car stock varies so much, customers want to see exactly what they're getting - it could be a set of custom mags, the sunroof options or a facelift. There's no better way to making sure a customer gets exactly what they want before they've viewed the car by giving a complete set of photographs.
Auto Agent has compliled a Quick Guide that you can download below - it's only 2 pages and will give you some great advise and examples on taking better pictures.
Download the guide below.
“Auto Agent has done a brilliant job on developing & upgrading our website.
Not only does it look professional, it's informative and up to date. The system is an absolute pleasure to work with &
our feedback on sales has improved dramatically.
Our requirements & queries with Pierre have always been dealt with the utmost efficiency & we get excellent
service – to say that Pierre goes the extra mile is an understatement. He definitely gives new meaning to the words
'customer service'.
We would not hesitate to recommend Auto Agent to any other business who wishes to make use of their services.
”
Brian Pickup
www.automac.co.za
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How to take good pictures that sell used cars online - Auto Agent.pdf
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They say a picture is worth a thousand words - this is an old adage, but so very true, especially in the world of online motor sales.
If your dealership website is not displaying your used stock on another website, then you’re missing out on sales and exposure. It’s no longer good enough to just have a website – if it’s not promoting your stock (as we do with pickacar.co.za), then you’re throwing away sales...
39% of urban South Africans (your target market) are browsing the web on their cell phones – searching for used cars for sale. Mobile friendly websites are not an option, they're a must have! Our car sales software solution is mobile friendly, at no extra cost.
We live in an information age, where we are used to finding out whatever we desire, through typing a few words into our favourite search engine and it delivers the results. You do it with movies, healthcare, growing plants, choosing great restaurants close by, the next best TV deal, your next car, what!! Wait, hold on a minute here...did you say Cars?
As South Africans, we are a very inventive nation and often think that the DIY approach is best. Unfortunately this is exactly the kind of thinking that leads to disillusionment and often ignoring what could be a very powerful and important sales tool - your website.
When setting out to choose your vehicle sales platform, one must be aware of the multitude of options available and the complexities that you will encounter when trying to manage potentially complicated and often overbearing systems.